PLNS Partners
Advice for Boards, Executives and Directors

Plans,
without the noise.

PLNS Partners supports boards, CEOs and CFOs with strategic and financial planning, investor relations and the transition to a next stage of growth, with the calm and overview of thirty years in the boardroom.

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01 Positioning

The name is the program

PLNS is "plans" without the vowels, a nod to what remains once unnecessary complexity is stripped away. That's also how we work: a strategy, a capital markets story, or a CFO transition, reduced to its core, without the noise.

No agency with layers between advice and execution. One point of contact, straight to the table, with thirty years of boardroom experience and a role as sparring partner for CEO and CFO. For larger engagements, a network of experienced professionals and specialists is brought in, without the point of contact changing.

We think independently and speak up where needed. Personally involved, yet with enough distance to stay sharp.

Success = R/E > 1 results beyond expectations

A plan without a result is a gamble.

A good plan that is embraced creates value.

02 Who we serve

Four types of clients

Listed companies

Listed companies that are undervalued by the market and under pressure to create more shareholder value, and companies considering an IPO.

Growth companies & private equity

Companies in a growth phase and private equity firms working toward a next exit, needing structure, capital markets readiness and a sharp story for investors and buyers.

Family businesses

Large, established family businesses looking to elevate their financial organization, reporting and governance to the level of the next generation.

Shareholders & supervisory boards

Supervisory boards and shareholders seeking independent advice on interim bridging or strategic trajectories.

03 Services

Where PLNS Partners helps

Strategy

Translating multi-year strategy into a clear, compelling presentation for investors, for M&A, an IPO, or a Capital Markets Day.

Sparring partner CEO/CFO

Thirty years of boardroom experience, available as a sounding board for your team, including on board dynamics and leadership questions.

Investor Relations

Building and positioning the story for the capital market, analysts and other stakeholders.

Interim CFO

Direct boardroom capability during transition periods.

04 About Jurgen

Thirty years in the boardroom

Jurgen Pullens is a Registered Auditor (RA), trained at Arthur Andersen, and spent the past thirty years at listed multinationals. As sparring partner to the CEO/CFO, he translated strategy for the capital markets, was responsible for quarterly results communication, and was the first point of contact for financial analysts and shareholders.

At Arcadis (2016–2026) he was Head of Investor Relations, ESG & Public Affairs and contributed to shareholder value creation of roughly 600% over ten years. At Nutreco (1999–2015) he built investor relations to a leading level, with roughly 900% value creation.

Under his leadership, annual reports won the FD Henri Sijthoff Prize for best annual report three times (2005, 2013, 2018). He studied Business Economics and Accountancy at Maastricht University, completed the executive program 'The New CFO' at Erasmus University, and further executive programs at Harvard Business School, Vlerick Business School and SDA Bocconi.

Skills
StrategyFinanceEquity storyCFOInvestor RelationsAnnual reportFinancial communicationAccounting